Since announcing plans to offer consumers up to 200MB of free data if they buy a tablet device as part of their “Uncarrier” campaign, the company has had to address a few problems with the strategy. The latest is an admission that new customers will actually have to sign-up for at least a $20 per month plan if they want to buy their new tablet device with no money down. If there is any silver lining to this clarification it is the fact that the $20 per month plan includes 500MB of data in addition to the base 200MB of data T-Mobile is providing for tablet devices.
Existing customers of T-Mobile with a phone plan can take advantage of the 200MB of free data for tablets without any additional requirements as well as new customers who pay full price for their tablet or bring their own tablet to T-Mobile.
Prior to this latest mis-step, T-Mobile also had a problem with a legacy policy that was incorrectly forcing new customers to sign up for a $10 per month plan. T-Mobile executive Andrew Sherrard has admitted “things have been a little bumpy” for T-Mobile as they launch their attempt to break into the tablet market. Despite the problems, Sherrard says demand has been strong during the initial few days of availability.