Two new apps from NBC bring 2012 London Olympics to Android devices

NBC and Adobe announced two new apps today that will take the Olympic experience to a new level. Their NBC Olympics Live Extra app and NBC Olympics app will enable Olympics fans to access a whole slew of content, including live broadcasts of all – yes, all – Olympic events on mobile devices, including select Android devices.

Between the two apps, users will be able to access the aforementioned live streams as well as highlight videos, medal ceremonies, interviews, news stories, stats, and more. In addition to the live streams provided directly by the app, users will be able to access NBCU network coverage from the NBC Sports Network, MSNBC, CNBC and Bravo.  Access to these latter streams will require an account with a satellite, cable or telco provider. Adobe promises a single login will be sufficient. Adobe and NBC indicate the two apps will work together, so users can switch from one to the other seamlessly.  Other features include social media interaction, reminders for events, and the ability to rewind or pause events.

In their announcement, Adobe touted some of their applications used to build the apps. Key to development was use of Adobe AIR so code could be shared across platforms to produce a consistent experience without having to develop native apps. On the backend, NBC will be using SiteCatalyst to measure traffic and engagement so feeds can be optimized based on viewer behavior.

source: Adobe Digital Media Blog


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a chief financial officer and licensed CPA in Durham, North Carolina. Jeff has owned an HTC EVO, a Samsung Note II, and a Samsung Galaxy Tablet 10.1. He currently uses an LG G3 and a Nexus 7 (2013). Recently Jeff added Google Glass to his stable of tech gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.


  • guest

    Apparently the Galaxy S3 isn’t supported just for a heads up