NBC and Adobe announced two new apps today that will take the Olympic experience to a new level. Their NBC Olympics Live Extra app and NBC Olympics app will enable Olympics fans to access a whole slew of content, including live broadcasts of all – yes, all – Olympic events on mobile devices, including select Android devices.
Between the two apps, users will be able to access the aforementioned live streams as well as highlight videos, medal ceremonies, interviews, news stories, stats, and more. In addition to the live streams provided directly by the app, users will be able to access NBCU network coverage from the NBC Sports Network, MSNBC, CNBC and Bravo. Access to these latter streams will require an account with a satellite, cable or telco provider. Adobe promises a single login will be sufficient. Adobe and NBC indicate the two apps will work together, so users can switch from one to the other seamlessly. Other features include social media interaction, reminders for events, and the ability to rewind or pause events.
In their announcement, Adobe touted some of their applications used to build the apps. Key to development was use of Adobe AIR so code could be shared across platforms to produce a consistent experience without having to develop native apps. On the backend, NBC will be using SiteCatalyst to measure traffic and engagement so feeds can be optimized based on viewer behavior.
source: Adobe Digital Media Blog