Android Tablets Now Own Nearly Half the Tablet Market

The Online Publishers Association (OPA) has just released a study of tablet users that has a number of surprises in it.  The survey, which included 2,540 internet users between 8 and 64 years of age, found that Android tablets have made huge gains in the last 12 months, rising from 32% market share in 2011 to 51% in 2012.  The iPad accounted for 52% (the numbers don’t add up to 100% because some people had more than one type), so they are now essentially neck and neck.  The Kindle Fire can take credit for a lot of the gains, but just as we’ve seen with phones, consumers like choices once they understand the differences between them.

More after the break…

Within the Android-owning part of the survey group, this is how it broke down: Kindle Fire (28%), Samsung Galaxy (13%), Other (10%), B&N Nook (9%), and HP Touchpad (8%).  Also interesting is that customer satisfaction rates were almost equal between iOS and Android, at 95% and 90% respectively.  Female users also gained some ground as 51% of tablet users are now women compared to 44% last year.  There’s a bunch more jammed in the report so hit the source below to see it all.

source: OPA




  • Brochrisbarnes

    I do not know the true source of this analysis but it is not correct in my opinion. Looking at the graph I noticed that the HP Touch pad is indicated as Android shares and to the best of my knowledge the HP Touch pad is not Android but Web OS.

    I am an Android Fanboy and if the numbers are going to be reported, then do it right.

    • Chase Vandiver

      The touchpad is commonly hacked to install android on due to its low low price a while back. I’m pretty sure that’s why it’s counted as an android.

      • Brochrisbarnes

        I believe you’re right. It stands to reason in any case Android is moving in the right direction.

    • Derail Doax

      Lol. You are a lame Android fanboy if you never knew Cyanogenmod was ported over to the TouchPad like 8 months ago. It even has a stable CM9 Rom. You probably still think the G1 is the android flagship right? Lol.

      • Brochrisbarnes

        Hey, I am referring to stock Android not something that can be portedIt people like you that gives Android a bad rep. Why can’t you jut comment accordingly instead of being a jerk. HP Touch Pad is known for Web OS and nothing, more by ios fanboys. You don’t find ios patrons doing stuff like this.

        • imutau

          Just my opinion but for me if it recognizes my Touchpad correctly on the Android Play Market (which it does) it’s about as official as it gets.

  • Notacelebrity

    These results are based on a survey of 2540 internet using adults- their attitudes to tablets, buying habits, device ownership etc. From this the publishers have extrapolated the results and arrived at Android owning 50% of the market.

    If only there was actual hard sales data that backed up that fanciful claim

    • Brochrisbarnes

      Thanks for the info. And you’re right I wish there was actual sales data to support this.

  • android video

    In normal cases this can be a really positive factor while not for your designers around the globe situated in the country.

    • Brochrisbarnes

      No doubt this is good news. I for one don’t feel Android gets enough credit for what it does. Wicked4u2c has ran a series of informationals about the differences between the Android and ios systems. However, feels the I pad is better but not the iPhone.