Fresh off its success of postponing the impending arrival of the HTC One Series, Apple moved its crosshairs squarely at Samsung’s Galaxy S III smartphone— except this time the Cupertino giant is unsuccessful of delaying Sammy’s imminent launch. Their request for a court order blocking and delaying the June 21st launch of the Galaxy S III was denied by U.S. District Judge Lucy Koh in San Jose, California. Koh’s reason for denying Apple’s latest request? Koh’s calendar is already overloaded and she literally has no time to hear Apple’s request.
While Apple can always appeal the latest ruling, this latest decision has a major impact on Apple and its competitors. For Apple, this decision shows it won’t always have a favorable ruiling in order to have an edge in the marketplace for its devices. For its competitors— namely the Samsung Galaxy S III, it paves a clear path for Apple’s biggest fear: “Samsung’s Galaxy S III phone is set to launch in the U.S… and Apple fears blockbuster sales”.
Apple has not yet announced what its next move will be, but you can bet it will come sooner than you think. Considering the mass pandemonium and hype surrounding the Galaxy S III, it will likely not want to wait very long.