After hearing all the hubbub surrounding Verizon’s plan to cut off unlimited data, T-Mobile’s VP of marketing Andrew Sherrard decided it was the right time to announce that they are on the side of the consumer and agree that shared data is not the way to go. Talking to T-Mobile’s Issues & Insights Blog, Sherrard acknowledged that consumers do not want to share a lump sum of data, nor would it beneficial in a family data plan model. Not only does he disagree with Verizon’s recent announcement, Sherrard brings up a really good point. “Do families really want to keep track of each others’ data consumption? We don’t think so. Just imagine mom’s email is suddenly unavailable because her teenage son watched an HD movie on his phone, consuming the family’s data allotment.” Sherrard also said that T-Mobile has no plans to go the way of AT&T and Verizon. They will be sticking with individual data packages and have no desire to implement huge overage charges for those who exceed their data limit. Instead, they choose to use the equally controversial method of “throttling.”
Without knowing what Verizon’s exact plans are for shared data it is hard for me to pass judgement as of yet. What if us Verizon customers are given an option to get a higher amount of data that we can share across our tablets and smartphones at a lesser cost than what we are paying for multiple data plans? On the other end of the spectrum, if you are a one-device data user and want to maintain your unlimited data, I don’t think buying your next Android device at full retail price is a reasonable trade-off either. Maybe it’s time to start looking into a T-Mobile account or the other option that keeps becoming more and more appealing – a pre-paid plan
Does knowing the carriers full stance toward data limits have you looking for a new plan or carrier? Let us know what you think, or plan to do, in the comments below.