We are constantly reminded about the power of generative artificial intelligence: it’s used in chatbots, art, film, and more. Yet, AI has been used in various markets for years. Specifically, it’s a big part of almost every sportsbook solution with smooth, uninterrupted operations, like Soft2Bet. AI enables efficient automation by analyzing available data, pinning down patterns, and making decisions across user experience, customer support, and risk monitoring.
Since live betting is growing in popularity, platforms have to process even more user activity and personal information. Let’s see how artificial intelligence supports this process.
Personalized User Experience
When users log in to the platform, they are looking for the markets they like. If they prefer baseball, they won’t be interested in ads for soccer, and the other way around. AI analyzes past betting activity, understands user preferences, and adjusts the approach accordingly. Thanks to the relevant tools, the bettor will see baseball or anything else they are interested in on the front end.
There is no add or outcome adjustment. AI simply finds information and uses it to help the individual find relevant content, be it a certain type of sport, a specific market, or live betting.
Responsive Customer Support
A lot of customer support requests are simple and repetitive. Users are asking how to change their nickname, reset their password, or find their betting history. Although these are still important, they take up a lot of manual labor and can easily be automated. This is where AI comes in, as it handles basic customer questions in seconds, providing them with instant answers.
If the user has a more complicated question, however, the AI bot can pass it to the support team. Then, real humans assess the issue and resolve it as fast as possible. This process improves response time.
Risk Monitoring
AI is used in more complex tasks, such as monitoring unusual platform behavior. Since platforms receive hundreds of bets every minute, it becomes impossible to review each one manually. Unfortunately, some of them could be fraudulent:
- several identical bets from multiple accounts;
- unusually huge bets;
- high betting activity on usually unpopular markets.
Unlike manual intervention, AI can monitor and pinpoint unusual activity in seconds. Once this happens, it alerts the trading team that the latter can review the bets and act accordingly. Interestingly enough, AI can also improve over time.
The New Era of Sports Betting
AI is increasingly becoming a vital part of sportsbook solutions. It’s a big advantage over manual intervention. For example, it can instantly process new information about the user’s preferences and propose markets and events they could be interested in on the home page. It can also instantly reply to some simple user questions, such as telling them how to change their password. These functions make the user experience more convenient and smooth.
But AI can monitor unusual behavior, too. If trained, it will find unusual activity and alert the platform trading team so they can review it manually. All of the above help operators provide a seamless betting experience.
