LG Electronics will put Xbox gaming and Zoom meetings directly into car dashboards. The company unveiled its webOS-based Automotive Content Platform at IAA MOBILITY 2025 in Munich this week, targeting 20 million vehicles by 2030. President Eun Seok-hyun announced partnerships that transform vehicles into entertainment and productivity hubs, leveraging LG's decades of home appliance expertise to revolutionize in-car experiences.
Xbox Cloud Gaming Hits the Road
Game Pass Ultimate subscribers can now play AAA titles like Doom: The Dark Ages and Forza Horizon 5 from car infotainment screens. Full cloud gaming support requires internet access and Bluetooth controller connection. Players carry game progression seamlessly between home and vehicle for the first time. This breakthrough partnership delivers console-quality gaming experiences during charging stops, passenger rides, and travel breaks.
Native Zoom App Transforms Cars Into Mobile Offices
LG's native Zoom integration allows vehicle occupants to join meetings and collaborate directly from the dashboard. The interface minimizes driver distraction while supporting professionals and families staying connected on the go.
Work follows users efficiently during commutes and long-distance travel. This capability redefines mobile workspaces by bringing full communication tools into the vehicle environment.
webOS Powers Comprehensive Entertainment Platform
LG's Automotive Content Platform runs on webOS, the proven operating system from the company's globally successful smart TVs. Netflix, Disney+, and YouTube integration comes standard.
European and Asian streaming platforms are rapidly joining the ecosystem. The scalable, open architecture promises continual expansion of content partners. “We're creating living spaces on wheels that match the digital lifestyles our customers expect,” said President Eun Seok-hyun during the Munich presentation.
Twenty million vehicles will feature ACP by 2030, transforming LG's slogan into market reality.
LG's Strategic Vision at IAA MOBILITY 2025
At Munich's premier mobility showcase, LG outlined its transformation strategy for connected automotive environments. Decades of home appliance and IT expertise now shape user-centered vehicle experiences.
Strategic collaborations drive the software-defined vehicle revolution. The company positions itself as a key player in next-generation mobility ecosystems through content-first partnerships.
Industry Impact and Consumer Benefits
Drivers and passengers gain unprecedented entertainment and productivity capabilities on the road. OEMs receive a content-rich platform that appeals to modern digital lifestyles.
LG's approach blends home entertainment with work tools while maintaining driver safety integration. This strategy helps define how vehicles will compete in the connected car market for years ahead.
LG's content-first automotive strategy establishes new benchmarks for software-defined vehicles through strategic Xbox and Zoom partnerships. As ACP deployment accelerates toward the 2030 target, uninterrupted digital experiences become standard across more vehicle models. The company's webOS foundation positions it at the forefront of the race to shape next-generation mobility ecosystems, influencing how the entire industry approaches in-vehicle connectivity and entertainment.
