It’s that time of year again where people queue up to buy the new phone from a company named after a fruit. While I would give you points for saying BlackBerry, it is, of course, Apple, and the people are queuing up to get their hands on either the iPhone XS or XS Max that were announced last week. Something else that often happens this time of year is the trolling of iPhone fans, and this year we have Huawei poking fun by offering ‘mind-boosting’ juice that doesn’t contain a trace of ‘Apple’ to customers outside Apple’s flagship store on Regent Street in London.
— Huawei Mobile UK (@HuaweiMobileUK) September 21, 2018
It’s all very tongue-in-cheek with Huawei parking a van with ‘Huawei Ju%CE that lasts’ branding outside the Apple Store. The van is also trolling around London today with customers able to pay for some juice by posting on social media using the #HigherIntelligence hashtag. This relates to the upcoming launch of the Mate 20 series of smartphones that feature the Kirin 980 processor that boasts dual Neural Processing Units (NPU’s) for enhanced AI capabilities.
Besides offering ‘Apple-free’ juice options of ‘Huawei Supercharged,’ ‘B6 Boost’, ‘OK GO!’ and ‘Vitamin Max,’ the van also boasts several charging points for customers to recharge their phones.
Justin Costello, Huawei Director of Marketing, UK and Ireland, had this to say:
“At Huawei, we pride ourselves on making phones with batteries that last. Today we want to give a small hint of what’s to come on 16th October in London, when we will launch our most intelligent handset to date as part of the Mate series. We want people to know that there is an alternative to having a phone that lacks juice and lets you down when you most need it.”
What do you think of companies that indulge in a little light-hearted trolling such as this? Let us know in the comments below.