LG has surprised pretty much everyone with a pretty large phone announcement of ahead of IFA proper. We’re getting two new devices based off of the LG G7 ThinQ, which is actually pretty reminiscent of some of LG’s older mobile strategies. Is that a good idea in 2018? I’m gonna say no, but I’m legitimately pretty excited either way.
LG G7 One
First up is the LG G7 One, a nearly carbon copy of the regular G7 ThinQ with one major defining difference: Android One. Instead of LG’s typical suite of software and apps you’ll get a much more barebones, closer-to-vanilla version of Android that should theoretically also get upgraded more often. Remember the Google Play edition phones? Feel the nostalgia.
Okay, okay, so the phone isn’t completely identical to the regular G7 ThinQ. You’re only getting a Snapdragon 835 with 4GB of RAM, 32GB of storage, and a 3000mAh battery. It’s a step down from their earlier flagship (although still better than other Android One competitors) but it maintains LG’s smart AI camera and the boombox speakers that liven up your media experience without any external devices. The phone’s using a 32-bit DAC, too, so anyone that’s serious about audio should pay attention. There’s no dual-camera solution, if you’re wondering.
The notch is present on the LCD display, too. Overall it should offer a very good experience that’s not constrained by LG bloat, even with slightly downgraded hardware.
LG G7 Fit
And if you like LG’s software but want to save some cash, you have the G7 Fit as an option.
The hardware is more middle-of-the-road than the G7 One, including a Snapdragon 821 CPU, but most other specs are the same, including storage, RAM, battery, and DAC. This phone will likely be a little bit cheaper than the G7 One and will still have those flashy software features to sell phones (albeit without an OLED display or dual cameras) so it might help LG carve out a niche that’s not already completely dominated by Samsung on the high end.
Keep an eye out for more details at IFA 2018 this year.