Increasingly we are seeing companies attempting to become both the source and the delivery platform for the consumption of entertainment, in particular sources that would have traditionally been considered part of cable television packages. This move is accelerating as the providers of services, notably subscription services like cable and satellite TV, fight off the cord-cutters even as major wireless companies like AT&T snatch up these services. The latest example of this is the launch of Spectrum Mobile by Charter Communications.
The new Spectrum Mobile is a mobile virtual network operator – MVNO – which uses a combination of Verizon‘s wireless network and Charter’s own Wi-Fi hotspots. By launching this new service, many believe Charter will use Spectrum Mobile as leverage to try to keep residential customers on their cable TV plans by bundling the services.
Spectrum Mobile will come in two flavors. One is a $45 per month plan that includes unlimited data and the other is pay-as-you-go plan for $14 per GB of data used. The unlimited plan will be throttled after 20GB of use. Similar to Xfinity Mobile offered by Comcast, only residential Charter or Spectrum internet customers can sign up for Spectrum Mobile. The new service also limits video streaming to only 480p with no HD upgrade option available.