Samsung and Oath agree to deal to put apps on Verizon phones

Oath Inc., the digital content subsidiary of Verizon as announced a deal to pre-load several apps on the Samsung Galaxy S9 and Galaxy S9+ purchased through Verizon. Eventually other Samsung devices sold through Verizon will likely see the same treatment. The initial apps included in the announcement include Newsroom, Yahoo Sports, Yahoo Finance, and Go90, a mobile video app.

By rolling out these apps to new Samsung devices, Verizon and Oath hope to achieve a couple goals. One is to capitalize on Verizon’s investments in Yahoo and AOL over the past few years by getting their apps out in front of more users who may not otherwise give them a look. Oath CEO Tim Armstrong says the move will also help get content and advertising in front of users, especially those who prefer to consume content via a smartphone versus other means.

Armstrong notes that advertisers will have the ability to include “native ads” within the content and apps that are being distributed. For advertisers, Armstrong says this gets things “one step closer to being direct to consumer.”

Although details of the agreement were not provided, Armstrong did say Samsung and Oath will share ad revenues generated by this new scheme.

source: Reuters

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.