Sony to revamp design, jump on bezel-less bandwagon

Earlier this year both LG and Samsung launched new flagship smartphones that pushed the concept of “bezel-less” unlike anything previously seen. The LG G6 and the Samsung Galaxy S8 and Galaxy S8+ both minimized not only the side bezels, but the top and bottom bezels as well, even going so far as to change the typical screen ratio to take advantage of the extra real estate. Since then, the market has been chasing this new concept with even Apple jumping on board with the upcoming iPhone X. The latest company to indicate they are making a change in their design philosophy to incorporate a bezel-less design is Sony for its Xperia line of smartphones.

According to Sony’s India director, Kenichiro Hibi, Sony has “deployed an omnibalance design as long as the X series continue to be available in the market. Also, we are planning to launch new generation of products and you can expect a complete new design from the devices.” Hibi indicates Sony is well aware of the flagship segment of the market moving to these bezel-less designs and the 18:9 or greater aspect ratio. Therefore, Sony plans to make this move as well in order to stay competitive. Although Sony does not enjoy the kind of sales numbers some of the bigger players manage, their devices are generally considered to be of a good quality, premium build.

Hibi did not drop any hints as to when Sony might unveil their next flagship that utilizes this new design language other than “soon.” Whether that might be a device released before the end of the year or if we have to wait for a 2018 Sony smartphone remains to be seen.

source: The Indian Express
via: GSMArena

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.