We have seen studies like this in the past. Who is more likely to own an iPhone or an Android phone? Attractive, wealthy, sexual, you name it. Today's report is all about intelligence.
Advertising network Chitika released a study that looked at each state's percentage ownership of iPhones and compared it to the percentage of college graduates. Alaska (65.5%), Montana (60.1%) and Vermont (59.4%) came in with the highest percentages while Delaware (42.2%), Iowa (42.1%), and New Mexico (40.5%) have the lowest percentages.
I am not going to refute the study, but I do have some issues. First off, they arrived with the percentage of iPhone ownership from impressions accessed via Chitika's Cidewalk mobile ad platform from December 25, 2014 through December 31, 2014, which doesn't necessarily correlate to actual ownership. Furthermore, they never tell us the percentage of college graduates by state. They just list the iPhone percentages.
Chitika also found that there is a correlation to higher incomes, which isn't a surprise since college graduates are more likely to make more money.
Now I am not going to say that Android users are dumb, but I will say that there are a number of Android handsets available for much cheaper than iPhones. With that said, the fact that there is a correlation to incomes means that people with lower incomes are likely to buy the cheaper handsets, thus skewing things a bit.
I am a college graduate and I own an Android phone. I am also a technology enthusiast and consider myself a power user. Power users prefer something like Android, while simplistic users prefer something like the iPhone. Why doesn't simplistic translate to dumb?
source: Chikita
I’m an Android user and don’t disagree with anything said in this piece. That said, I’ll never…in all my years, understand the buzzword “power user” as it applies to smartphones. I hear it all the time, and it NEVER makes sense. It’s just something Android owners tell themselves to try and feel superior to the ‘dumb’ apple owner. People in various demographics use their smartphones for the exact same applications and uses (as in, no one is going to say “oh you like to use Instagram and text? Get an Android!), and in most any other use “power user” would imply more actual usage (ie: commercial quality vs consumer). Changing your desktop widgets doesn’t make you any more a power user than it does smarter than an iPhone owner. ;-)
If you spread this bullshit report you are dumb!
Do you think that the Apple Zombies will question this?
Thanks for helping Android looking like a dumb people’s system.
And btw. the conclusion that lower income means dumb, is the worst stereotype and a sad way of thinking about the world.
This is not a “study”. It is a correlation of data points that may have nothing to do with each other. Grow up Chikita.
It’s about branding and status. Apple has a huge percentage of users who care about how cool they look and how trendy they are. And unfortunately, colleges today crank out conformists who are obsessed with being “in”. Little wonder college graduates conform and buy Apple to stay “cool”.
Apple’s approach is to treat their clients like perpetual children – always in a learning state on a level plateau but with no accrual of experience. God forbid there exist a “power user” who wants to work fast, better to meticulously repeat the same unique learned behaviour over and over. That, and curate the hell out of them – tell them what they want and make them feel rewarded and priviledged when they accept it. That might make Apple the smart ones here – appealing to the foolish mantra “it just works” by limiting the things you can do. If that makes you smarter than me, ok buddy, whatever you say!
Chitika is notorious for god awful “studies”. Apples entire ecosystem is borderline designed for developing children.
And when did pouring money into college just so you can sit at a desk for 40 hours a week for 80% of your life, like everyone else, become “smart”?
the article would be better without last paragraph. But that is only my opinion and this is your site. (I have made my consideration based on the added value and info that came after readin the article).
lol sounds like the study wasn’t intended to be about dumb or smart, that was our own interpretation of it. Also equating simplistic with dumb at the end of your piece seems a little crass. Maybe even a bit… Unintelligent? ;)
The maker of that study have no idea how to correlate social data, and are most probably as birdbrained as most of the iphone user are! But more likely this is just an paid study by the ugly apple company. Everyone knows that most of the iphone user have no idea about the device or technology, like all that girls they look at their nails and can not count to three, but just want something glamour and most important, very very easy to use. The iphone can just open an app, close it and open another app. For most people simply too boring. It is for children, birdbrained people and grandparents.
This is brilliant.
As I understand it, Chitika is in the advertising business, and this is a perfect example of using a “study” to generate interest. It immediately angers Android users, and swells the pride of users of iThingies. Of course it’s irresistible fodder for an online publication like “TalkAndroid,” so here we are, reading this nonsense, finding flaws (as if it were hard), and discussing it … and therefore giving the brand even more publicity, which was the goal in the first place.
As usual, we confuse “intelligence” or “educated” or “smart” with the real problem: gullibility. We’re all gullible, just about different things. Even smart people believe silly things – no one is immune. (I’m in Mensa – believe me when I saw smart folks often can be really moronic)
Now let’s talk about how many people of a particular race or religion use a particular product, and use that to generate controversy. Here you go:
I did a study that shows that mostly fat people and democrats use iThingies.
and … GO!
That’s funny. Everybody I know who has an iPhone is dumber than a box of rocks. They all say Android is too complicated for them and they prefer the iPhone’s simple interface.
Who moved Kansas and Nebraska
Correct me if I’m wrong, but isn’t Kansas above Oklahoma? Not Nebraska? Who’s dumb again?
More iPropaganda. How many ways can they smash two “studies” with no correlation between them to boost their already inflated egos? So tired of hearing bs like this.
What HORSESHIT!
1/ Is going to college a sign of intelligence? Not from the my experience of people I have met… countless examples of stupid graduates and brilliant people who barely completed high school.
2/ The study looks at the number of graduates without considering the kind of person, and the values which are important to people who would go to college. For example, my impression of iPhone owners is they are more Traditionally-Status-Conscious than the Android phone users I know. This would mean that people who value how they look to others (socially and in the job market) are more inclined to buy iPhones. Independent thinking people who do not care as much about what others think are more inclined to buy Android – or have dumb-phones instead, as a few of my uber smart friends do.
So this study is utter crap.
Ok. So those who own all three like me – are most stupid or intelligent(iers)… LOL
Note 4
Lumia 1520
Lumia 1020
iPhone 5S
College is for idiots that couldn’t get a career on their own.
Yeah, those stupid doctors… Get a job like the rest of us, you brain surgeons!
I’m pretty sure that’s University..
I’m not sure where you’re from, but they mean the same think here, for the most part.
University and college mean the same thing in the US.
Theory might say that, but practice proves otherwise…
Just kidding. But seriously. First off, this BS “study” assumes that graduate = smart and not graduate = dumb, which isn’t true, especially in the United States where education can often rely on income in the first place. Then, this study assumes that if you have an Android, you’re dumb. You cannot conclude that. At best, you could conclude that if you’re dumb, you have an Android. It doesn’t mean the same thing at all.
I could continue by saying that 40% of people in “smart” states still have Androids, and that 40% of people in “dumb” states still have iPhones.
I’ll conclude by saying that I hope this study is simply a joke, because otherwise it’s total bullshit and I’ll say that Chikita pulled the conclusion to their study out of their ass.
The study is a load. One of the number one reasons I hear for why people pick Iproducts over Android is that Android is to complicated. All this study proves is that anyone can make statistics support pretty much any position they want.