HTC delays wearables launch to 2015

October 7, 2014

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HTC Watch

With so many companies rushing into the wearables market, particularly the smartwatch segment, HTC has indicated they are delaying the launch of a smartwatch from their company until at least 2015. In announcing the delay, the head of the HTC Creative Labs team, Drew Bramford, took a swipe at all other manufacturers in claiming “we honestly don't think anyone has gotten it right.”

According to Bramford and HTC Americas head Jason Mackenzie, the company wants to create a product that gives consumers a “really compelling reason to strap it on.” For now, HTC's effort to reach that goal is not ready despite a desire to have a wearable launch sometime this fall.

This latest announcement from HTC comes after rumors surfaced last month indicating HTC was abandoning their smartwatch development efforts altogether.

Do you think HTC is right in claiming current smartwatches don't make sense for consumers?

source: Re/code

Jeff Causey Author

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.