Court rules that magenta and plum are T-Mobile’s colors

February 9, 2014

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aio wireless

Almost anyone will associate magenta with T-Mobile. The federal court agrees. T-Mobile announced today that a Federal Court in Texas has ordered AT&T and Aio Wireless to stop using the plum color you see in their logo above, as it is “confusingly similar” to T-Mobile's own trademark magenta. According to court documents, T-Mobile claims the Plum in question, Pantone 676C, is so similar to its own Pantone Process Magenta that it “dilutes its strength and likely causes confusion among consumers.”

AT&T can no longer use magenta, plum, or any other “confusingly similar shades” in advertising, marketing and store design.

Source: T-Mobile

Aditya Thawardas Author

Born in India and raised in Tennessee, Aditya is currently a marketing/finance student in the College of Business Administration at the University of Pittsburgh. Aditya started off in the world of smartphones with a first generation iPhone, until he realized what he was doing and quickly switched to Android. He then got an HTC Aria, followed by a Samsung Captivate, and today he is a proud Samsung Galaxy S III owner. Aside from writing for Talk Android, he occasionally writes for the Tennessee Titans blog MusicCityMiracles.com, as is a huge Titans fan. In addition to the Titans, Aditya also loves all Pitt Panthers teams, the Nashville Predators, Memphis Grizzlies, and Pittsburgh Pirates. He also enjoys playing the guitar.

2 comments

M42 says:

February 10, 2014 at 9:59 AM

This lawsuit is ridiculous. Mr. Trashmouth needs to be spending T-Horrible’s money on replacing their antiquated EDGE network instead of continuing to barf on AT&T because they wouldn’t buy them.

Reply
1. phor11 says:
  
  February 10, 2014 at 1:27 PM
  
  I’m getting about 18mb down and paying $30 a month.
  T-Horrible? I think not.
  For my use case, they’re 1000x better than AT&Trash.
  
  Reply