Samsung announced this morning a partnership with Carphone Warehouse that will put over 60 Samsung stand-alone stores across Europe. After the success of three stand-alone Samsung stores, operated by Carphone Warehouse in Spain, the new stores will start rolling out over the next three months. It roll across seven markets that include, the UK, Ireland, Germany, Spain, Portugal, Sweden, and the Netherlands.
The stores are said to have a premium look and feel. They will carry Samsung products that include laptops, mobile phones, tablets, and wearables.
As Samsung looks to create an even bigger world presence it wouldn't be surprising to see more deals and stores like these pop up in other places. While Samsung has been using the store-within-a-store model for a short time, it looks like it's finally breaking out on its own. We have the presser for you after the break. Enjoy!
SAMSUNG AND CARPHONE WAREHOUSE COLLABORATE ON NEW STORE CONCEPT ACROSS EUROPE
London, 29 January, 2014 –Samsung Electronics Co., Ltd. today announced that it has signed a ‘preferred partner’ agreement with Carphone Warehouse Group plc to operate over 60 Samsung stand-alone stores across Europe.
The agreement follows the successful opening in 2013 of three stand-alone stores in Spain, operated by Carphone Warehouse. The new stores will be rolled out in the next three months across seven European markets: UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands. The stores will have a premium look and feel and will sell Samsung mobile communications products across Samsung’s full range of mobiles, tablets, laptops and wearables.
Shoppers can expect an exciting new customer experience which merges retail and technology innovations such as Carphone Warehouse’s assisted sales tool and connectivity platform using Samsung branded tablets.
There is potential to expand the relationship going forward, with Carphone Warehouse acting as Samsung’s preferred partner across Europe and operating the majority of dedicated Samsung stores.
This is an important alliance playing to both companies’ strengths. Together we will create a powerful new retail concept to showcase, for our customers, a wide range of products, content and services as well as injecting both investment and new jobs into the retail sector.
Andrew Harrison, Chief Executive Officer of Carphone Warehouse said: “We are delighted to have been chosen as Samsung’s preferred European partner for their store roll-out. Our Connected World Services business will combine Carphone Warehouse’s retailing expertise and systems with one of the world’s biggest brands and will help us make even more lives better through connected technology.”
