HTC faces another branding speedbump as Microsoft renames SkyDrive as OneDrive

January 27, 2014

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It seems that HTC chose an excellent name for its flagship product; however, they can't capitalize on it as others are using it too. Today, Microsoft announced that it would be renaming SkyDrive, the company's cloud storage service, as OneDrive. This comes after British Sky Broadcasting Group had obtained the name legally, thus forcing Microsoft to rename its service. Expect the Android app to receive an update with the name change relatively soon.

Also in the ‘One' game is Microsoft's Xbox One gaming console and OnePlus, a smartphone manufacturer with an upcoming CyanogenMod-running device. The slogan for OneDrive is also clever: “OneDrive for Everything in Your Life.” It should be interesting to see whether or not HTC pursues any legal action against Microsoft.

https://www.youtube.com/watch?v=e4NsPPUDjyU

Source: OneDrive Blog

Justin Herrick Author

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.