Have you ever seen pictures of celebrities like Jay Z, Martha Stewart or Dana Brunetti holding their Galaxy phones?
As it turns out, it isn't just a coincidence that they all picked the same device.
A Samsung program known as “White Glove” aims to convert iPhone toting celebrities and influencers into Galaxy users. The company usually sends a representative to sit down with a celebrity and explain the features of the Samsung device and how it works, and then leaves the celebrity with the device as a gift. It's obviously up to the celebrity whether they want to begin using the new phone or not.
It seems to be working, as more and more celebrities as seen with Samsung phones each day.
It's definitely a smart way to go about gaining influencers, because only God knows how many people look up to these celebrities to mimic their trends, and especially the technology that they're using.
Source: Fast Company
They’re finally doing Apple did. Appeal to idiots.
what, im not big enough for “white gloves”?