AT&T takes shot at T-Mobile with offer of up to $450 to switch carriers

Tension between AT&T and T-Mobile has been ratcheting up in these weeks leading up to CES 2014 when T-Mobile is announcing Uncarrier 4.0.  In tweets hinting at the next stage of their strategy, T-Mobile CEO John Legere has made it a point to poke at AT&T. That goes along with recent T-Mobile television advertising that specifically calls out AT&T. T-Mobile has been promising Uncarrier 4.0 will be big and the main rumor to surface is that it will involve T-Mobile paying early termination fees for users that switch to their service. AT&T may have had enough as they announced today a special deal to help customers make a switch, especially if they are switching from T-Mobile.

According to AT&T, they are now offering up to a $250 “promotion card” for users who trade in their smartphones depending on factor like make, model, age and condition of the phone. In addition, T-Mobile customers who switch can receive another $200 credit per line if they choose an AT&T Next plan, buy a device for full price, or activate their own device. AT&T has even setup a special web page to explain the process and help T-Mobile customers make the switch at www.att.com/switchfromtmo.

Check out the press release from AT&T below.

AT&T Offers T-Mobile Customers up to $450 Per Line to Switch

Customers Ring in New Year with a Superior Network Experience and a Brand New Smartphone

Dallas, Texas, January 03, 2014

Starting today, AT&T* is offering T-Mobile customers the opportunity to upgrade their mobile lifestyle with value of up to $450 per line when they switch to AT&T and trade in an eligible smartphone.

In addition to a larger and more reliable 4G LTE network, T-Mobile customers who switch to AT&T will benefit from a superior smartphone line-up and award-winning customer service.  With AT&T, customers can take advantage of AT&T’s new Mobile Share Value plans, which offer data and unlimited talk and text starting as low as $45 per month with no annual contract.** AT&T Next^SM offers customers the chance to upgrade to a new smartphone every year for $0 down.

Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services.  Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250.  T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T Next^SM plan, buy a device at full retail price or activate a device they currently own.¹

Only AT&T offers the nation’s most reliable 4G LTE network, covering more than 270 million Americans.²  J.D. Power awarded AT&T the “Highest Ranked Customer Service Performance Among Full-Service Wireless Providers”  and “Highest Satisfaction with the Purchase Experience among Full Service Wireless Providers” in their 2013, Volume 2 studies.

T-Mobile customers can learn more by visiting www.att.com/switchfromtmo or an AT&T retail store.