Another T-Mobile commercial has been criticized for going across the line. This time, it's the UNcarrier ad that features Bill Hader getting confronted in the parking lot, but when the thief sees how old his phone is, he tries to give it back to Hader. San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman's response was “The many victims of theft do not need to relive these harrowing incidents by way of a television commercial, and T-Mobile should not be lending credibility to thieves by reenacting the scenes with a comedic slant.”
T-Mobile responded saying it takes seriously the issue of smartphone theft and maintains it is working with the industry to deal with the issue.”This collaborative work, including carriers, manufacturers, and other parties, aims to find new deterrents and other measures to thwart this kind of crime across the country,” said the company in an emailed statement.
You can re-watch the commercial past the break.
https://www.youtube.com/watch?v=iUOlEGnHB8k
Source: CNET
I thought it was a great commercial… It addresses a situation that every single cell user has been in (stuck with their current phone) in a light and comical way. Never thought for a moment it was playing light of theft… Will is right, many other companies would have to pull their ads as well.
Like really then ADT needs to stop with there breaking in guys getting cought by the mom and daughter or allstate where what the guys take from the house the girl puts back people are becoming so freaking sissyfied about things
great ad t-mobile keep it going.
i agree, this is in bad taste.
but… i have to admit it’s pretty damn funny.