HTC got a little bit of good news when their HTC One won several awards last night at the T3 Gadget Awards, but all the praise and awards just can't seem to slow down HTC's constantly diminishing market share and monetary losses. According to HTC, the company posted a net $101 million loss in the third quarter of this year. HTC's market share is down to about 2.8% globablly, which is well below many of the major players in the smartphone ecosystem.
Taipei analyst Wang Wanli seems to think HTC should focus their efforts on either the high-end market, like Apple, or the mid-range and low-end segment, like many other cheaper Android manufacturers. Currently, HTC is trying to secure both segments of the market and they're missing out on both.
Is this the beginning of the end for HTC? Hopefully not. But right now, things aren't looking too great for the company. With the holidays and the fabled HTC One Max right around the corner, HTC has a shot at turning a profit for the end of the year, although that may not do them much good if they go back to bleeding money in 2014.
source: Bloomberg
