Last week I wrote a story about my thoughts on where I think the Nexus line is headed. Google was never a hardware company, but when Android was at its infancy, Google got into it for investing in cutting edge hardware along with their partners to guide the ecosystem. Fast forward to now and things have changed a lot. Google no longer needs to guide the ecosystem. Companies like Samsung, HTC, LG, and Sony are doing just fine in investing in the latest and greatest. It is this reason that I believe Google will not release a Nexus phone moving forward, and instead, let OEM’s release Nexus Editions for their current hardware. The reason for all of this is quite simple, Google isn’t a hardware company, they are an advertising and service company.
A recent article at DigiTimes suggests that my conclusions were right. They are reporting that Google will cut a lot of the resources and money they have spent on handset development and shift it to improving its software and core business. Just take a look at this year’s Google I/O for further evidence. Hardware was never mentioned other than the Galaxy S 4 Nexus Edition. Yes, the reason was because they wanted to “concentrate on developers” since it is a developer conference, but it’s obvious that hardware isn’t going to be the focal point anymore, at least for handsets. They will still invest resources in other newer and developing technologies like Google Glass, set top TV boxes, and smartwatches.