Back in July we told you about Exent’s subscription based GameTanium market for Android that allowed all-you-can-eat gaming for $4.99/month. Exent’s business model must have been a success as they have now announced that they are teaming up with Vestel, a major player in consumer electronics, to bring their vision of cross platform gaming to televisions everywhere.
Vestel’s Smart Box Set Top Box (STB) will now have access to Exent’s GameTanium bringing TV optimized games to whatever room you choose for your gaming enjoyment. In addition, the service allows you to switch your game from your Android device, to your computer, and now to your TV, without losing your place in the game.
Hakan Kutlu, Deputy General Manager for marketing at Vestel, on the announcement:
“Consumers today want more entertainment options at home and we’ve found that gaming alongside video and music services are among the most popular requests. With the flexibility of the GameTanium platform and Exent’s years of experience with content programming and distribution, Exent was the clear choice to power our Games on Demand offering for operators. By integrating GameTanium within our entertainment offerings, we are thrilled to be the first to bring the best of Android gaming to TVs worldwide.”
Exent CEO Zvi Levgoren’s comments:
“Exent’s vision is to provide consumers with the greatest gaming experience, anywhere they wish to be entertained. Expanding our Built with GameTanium offering from PCs, smartphones and tablets to the next generation of TV set-top boxes is an important milestone in fulfilling our play anywhere vision. Vestel is a great partner and we look forward to working with them to bring the greatest Android mobile hits to the living room while assuring the best user entertainment experience.”
The GameTanium service will be demonstrated on the Smart Box STB at the Vestel booth at the 2011 IBC conference in Amsterdam.
Hit the break for a full copy of the press release.
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