It’s not like the iPhone is hurting over at AT&T as they accounted for 72% of sales during the 2nd quarter, but that may change because it appears AT&T corporate is instructing retailers to push sales of Android and Windows Phone handsets. BGR was able to get confirmation from three different sources. If a customer walks in seeking an iPhone, reps have been instructed to show them Android and Windows phones to give them a better chance at an “informed decision.”
The big question is why? As a whole AT&T grew by only 3% during the second quarter so although the iPhone still dominates their overall sales, total sales are obviously down. Many feel it’s because consumers are waiting for the iPhone 5. BGR thinks this new information is the real cause, but that doesn’t add up either because if they were ”steering” consumers to Android and Windows phones instead, then overall sales wouldn’t have been so weak. Also if a consumer is waiting for the iPhone 5, then they wouldn’t be walking into a store to begin with.
This is probably something that just started during this quarter, but one still has to wonder as to why? They even went as far as mandating that retail staff carry an Android or Windows phone as their personal device.
It will be interesting to see what the 3rd quarter numbers show because one source told BGR that the iPhone represented 80% of their store sales, but now it’s probably around 50 to 60%. As of the time of this post, no comment was made from AT&T.
AT&T just commented with the following
The idea that we would steer any customer away from a particular device couldn’t be more farfetched. Our reps do what it takes to align customer needs with the best device for them. iPhone remains one of our most popular devices, which doesn’t happen by steering people away from it. Our reps are encouraged to try all devices so they are more knowledgeable on our industry-leading smartphone lineup.