The Moto X, despite not being as commercially successful as the competition, remains one of the most respected devices in the world. Motorola keeps its phones simple and focuses only on areas that consumers actually care about. The jump from the original Moto X to last year’s model was quite the jump, but still lacked something to make it stand out from Samsung and Apple’s offerings for the holiday season. This year, Motorola once again has an opportunity to come out on top with a flagship device.
What is Motorola up to and will an anticipated refresh be as major as we’re making it out to be?
It’s possible that we’re all just getting wrapped up in the excitement around a new device, but it should certainly be a lot more than a small refresh this time around. Since the first model came out, consumers have been begging for a new Moto X that will employ an amazing camera, sharp display, and lengthy battery life.
The Moto X (2014) has fairly nice specs: a 5.2-inch Full HD display, Snapdragon 801 processor, and 2GB of RAM. Even for today, that’s still high-end. A small bump wouldn’t hurt anything, but it wouldn’t be a terrible idea for Motorola to simply leave them as it is, give or take on another gigabyte of RAM.
As much as the Moto X (2015) doesn’t need better hardware, it wouldn’t be surprising to see Motorola include the Snapdragon 810 in the package. Rumors indicate that the new Moto X should have a 5.5-inch Full HD display, Snapdragon 808 processor, 21MP / 5MP cameras, microSD card slot, and 3600mAh battery.
A Moto X refresh shouldn’t pack a lot of extra features in it. One of the beauties of the device is that it aligns closely to stock Android, and many would prefer to keep it that way. After all, filling the software with undesired bloat only slows down the system and tends to cause some unnecessary errors.
On the other hand, aside from better hardware, many would like to see some major improvements to the device’s camera. We’ve heard a bevy of rumors regarding improvements to hardware thus far, such as a 16MP rear camera with optical image stabilization (OIS) and a front-facing camera with flash. Motorola’s CMO already dropped a few hints, saying that the camera will be a major focus in the upcoming flagship:
YES. We know we need to improve here and are definitely going to “bring it.” https://t.co/77Lzkvtvqb
— adrienne hayes (@purplehayez) June 9, 2015
That makes us fairly optimistic and, if Motorola follows through, the next Moto X will make many consumers extremely happy.
How much will the new Moto X cost? It’s hard to estimate right now as we’re not sure what major improvements Motorola will be bringing to the table. What we do know is that Motorola has to keep this device fairly affordable for it to be well-received. You can usually pick up a high-end device between $199 and $299 on a two-year contract, so it wouldn’t be a surprise to see the new Moto X priced similarly. The off-contract price, too, is important. Depending how advanced the phone’s technology is, the off-contract price should be between $399 and $599.
Those estimates are clearly a guess for the base model of the rumored device. Select additions, like a premium back panel, through Moto Maker will only increase the price that Motorola goes with.
Motorola has an global event taking place on July 28. The now Lenovo-owned company will hopefully refresh many of its devices in the Moto brand; however, only the Moto G (2015) is practically guaranteed to make an appearance.
Another element to keep in mind is that Motorola’s Moto X notoriously releases in September, so it’s highly possible that Motorola could host an entirely separate event for its flagship device. It would just be rather strange if Motorola held a sizable event around the world for a mid-range device while its flagship is coming in a few weeks.
You should be optimistic that we’ll see the Moto X alongside the new Moto G, especially considering that we’ve seen multiple Motorola devices pass through the FCC.
There are some high expectations for the next Moto X and Motorola certainly won’t be able to meet all of them. What the company can do is improve upon the camera and battery life, two areas that consumers and critics have long begged Motorola to fix.
What would you like to see in Motorola’s next flagship device?