Today, LG announced a trio of new smart phones and ultimately the meaning behind the recent mysterious “L” messages. In what appears to be a refreshing attempt to follow in the footsteps of HTC and Samsung, ‘L’ is going to be the simplified moniker for the new line of smartphones from LG. The three L-Style phones that were announced today span across hardware specs and retail price points. It appears that the L-Style devices wont strictly be limited to either budget or high-end models.
L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.
The larger of the three devices announced today is the 4.3-inch LG Optimus L7. The device will run Ice Cream Sandwich while the processing power is still unknown. The styling of the device will somewhat resemble the blunt edges as seen on LG’s Prada Phone 3.0 and will contain a leather textured back and metallic accents.
The next device unveiled is the mid-size, mid-range L5 sporting a 4-inch display. Like the L7, this device will also run Ice Cream Sandwich and sports a 1,500 mAh battery. The styling will also be similar to the L7 with metal accents and a leathery feel to the battery door.
The LG Optimus L3, the final and smallest of the three phones announced, will have a small 3.2-inch display and instead of sporting Android 4.0 it will run Android 2.3 Gingerbread. Not much else is know about these new L-Style devices as it appears LG wants to leave the further details to be unveiled at MWC next week. We will let you know as soon as we hear more. Press release after the jump.
SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).
The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.
“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”
L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.
Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.
Market availability and additional hardware specifications of all three models will be announced at a future date.