During the night, we posted a video of what appeared to be a 60 second Samsung commercial poking fun at customers waiting in line for a phone. I can’t seem to think who they could be making fun of. Anyways, we were wondering if this ad was ever going to be used. Well Samsung just dropped a press release stating that they are going to be running the ad and they plan to be aggressive.
“The Next Big Thing is Already Here” (as in the Galaxy S II) is the message and it will begin running on Facebook today, and you will see the spot during the Thanksgiving-day NFL games on Fox and CBS. If that’s not enough, it will also run during college football games from now until Christmas Day. Unfortunately, those will be shortened 15 and 30 second spots.
“This campaign has been developed to bring consumers into the online and off-line buzz generated by the Galaxy S II since it first launched back in September,” said Todd Pendleton, chief marketing officer for Samsung Mobile. “We want to let people know that there is a better choice out there when it comes to purchasing a smartphone. The next big thing is already here – you can have the latest, most innovative device without waiting in line.”
I think the ad is brilliant, but I do think it’s a little late. This should have aired right around the release of the iPhone 4S, but late is better than never. I am just glad to see they are actually going to run it. Checkout our story last night to watch this funny video.
Full press release:
Samsung Mobile Unveils “The Next Big Thing is Already Here” Ad Campaign Promoting Success and Leadership of Award-Winning Galaxy S® II Smartphone Portfolio
New cross-platform promotion highlights the Samsung Galaxy S® II as the new smartphone of choice for discerning consumers
DALLAS – November 23, 2011 – Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.,[1] today unveiled an aggressive advertising campaign focused on the Samsung Galaxy S® II smartphone portfolio. Entitled “The Next Big Thing is Already Here,” the TV and online campaign educates consumers about the device’s cutting-edge design, 4G speeds2 and intuitive user experiences that meet personal lifestyle needs. To date, the Galaxy S II has sold more than 10 million units globally, and is one of the top-rated smartphones on the market.
The campaign highlights the concept that the Galaxy S II is considered by consumers as the smartphone of choice. The advertisement places current Galaxy S II owners outside long lines for another leading smartphone. When the Galaxy S II user compares the sleek design, large screen, 4G speeds and breadth of apps and content against the competitor’s phone, the consumers standing in line begin to show signs of regret and remorse over the smartphone they’re waiting for. The campaign concludes with the message that “the next big thing is already here” in the competitive smartphone market.
The Samsung advertisements will begin running on Facebook beginning Wednesday, November 23rd (available at: www.Facebook.com/SamsungMobileUSA). A 60-second television spot will also air during the Thanksgiving-day NFL games on FOX and CBS, with kick-off times at 12:30pm ET and 4:15pm ET, respectively. The ad will also run on Saturday during televised college football. 15- and 30-second versions of the ad will run on the major broadcast and cable networks from now until Christmas Day.
“Samsung is committed to bringing consumers the most innovative, feature-rich products on the market today,” said Dale Sohn, president of Samsung Mobile. “The Galaxy S II has already shown its leadership and success through tremendous reviews and sales. We’re excited for the opportunity to educate as many consumers as possible about why the Samsung Galaxy S II is the preferred choice for smartphone owners.”
Other examples of the company’s groundbreaking devices include the Galaxy Nexus and Galaxy Note, which recently launched in Europe.
“This campaign has been developed to bring consumers into the online and off-line buzz generated by the Galaxy S II since it first launched back in September,” said Todd Pendleton, chief marketing officer for Samsung Mobile. “We want to let people know that there is a better choice out there when it comes to purchasing a smartphone. The next big thing is already here – you can have the latest, most innovative device without waiting in line.”