Sony Ericsson just finalized a deal with Ingram Micro to distribute its unlocked phones in the U.S. The Xperia Ray has already been available for a couple of months, but this agreement should bring more SE phones into the states. The deal will include several phones, including the recently released Xperia arc S.
All products will be available through Ingram Micro later this month. Ingram Micro also distributes to other e-tailers and retailers such as Amazon.com, Best Buy, Buy.com, and Newegg.com.
“By teaming with Ingram Micro, we're expanding our channel reach through their robust distribution program and we’re excited to forge new relationships with retailers and customers,” says Peter Farmer, Head of Marketing for North America, Sony Ericsson.
Full press release after the break:
SONY ERICSSON EXPANDS DISTRIBUTION OF UNLOCKED PHONES IN THE U.S. WITH INGRAM MICRO
ATLANTA, GA – November 14, 2011 – Sony Ericsson has signed an agreement with Ingram Micro Inc. (NYSE: IM), the world’s largest technology distributor and supply-chain services provider, to distribute its unlocked phones in the U.S. The agreement includes several of Sony Ericsson’s Xperia™ smartphones, including the newly released Xperia™ arc S. All products will be made available through Ingram Micro starting later this month. Globally, Ingram Micro distributes millions of mobile solutions to their reseller partners, including many e-tailers and retailers such as Amazon.com, Best Buy, Buy.com and Newegg.com.
“By teaming with Ingram Micro, we're expanding our channel reach through their robust distribution program and we’re excited to forge new relationships with retailers and customers,” says Peter Farmer, Head of Marketing for North America, Sony Ericsson.
“Sony Ericsson’s Xperia™ smartphone portfolio represents a diverse line-up that not only capitalizes on the growing Android™ platform, but also fits the market’s need for greater manufacturer selection,” says Robert Garry, Director of Mobility, Ingram Micro Inc. “We’re thrilled to bring Sony Ericsson devices to our channel partners at a time when consumer demand for innovative smartphones is growing fast and converging with the business world.”
About Sony Ericsson
Sony Ericsson is a 50:50 joint venture between Sony Corporation and Telefonaktiebolaget LM Ericsson. In October 2011 it was announced by Sony and Ericsson that Sony will acquire Ericsson’s stake in the company and that Sony Ericsson will become a standalone division within Sony Corporation. The transaction is expected to close at the beginning of 2012 and is subject to regulatory approvals. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press. Follow Sony Ericsson USA on Facebook at www.facebook.com/SEUSA and Twitter atwww.twitter.com/SonyEricssonUS.
About Ingram Micro Inc.
As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics, technical and financial support, managed and cloud-based services, and product aggregation and distribution. The company is the only global broad-based IT distributor, serving more than 150 countries on six continents with the world’s most comprehensive portfolio of IT products and services. Visit www.ingrammicro.com. Follow Ingram Micro Inc. on Facebook atwww.facebook.com/IngramMicro and Twitter at www.twitter.com/IngramMicroInc.
