In contrast to many manufacturers such as RIM and HTC, who have answered the successful introduction of Amazon’s Kindle Fire by reducing the price of their tablet PCs to remain competitive, ASUS appears to remain unfazed. CEO Jerry Shen says there will be no price change for their current Eee Pad Transformer, nor will there be any delay in the Transformer 2 (which will pack that sweet NVIDIA Tegra 3 quad-core processor). Shen also adds that the upcoming PC tab will sell for $499, a hundred bucks more than its predecessor.
ASUS’ confidence is quite understandable if you consider its 2011 shipment forecast, which projects the sale of 1.5-2 million tablet PCs and of which one million units have already been moved in just the first three quarters of the year. The Transformer 2 would undoubtly put them on track to meet or exceed their projections.