Throughout 2017 we have been monitoring several initiatives the Google has been working on to expand their U.S. smartphone offerings outside of their own Pixel devices. Two of the moves we have been watching involve the addition of non-Google devices to the Project Fi catalog and the launch of Android One in the U.S. Those efforts came together today with the official launch of the Moto X4 Android One device on Project Fi.
In making this move, Google says they were trying to respond to two different demands from customers. One was the desire for more choices in smartphones when making the switch to Project Fi. Until now, users were limited to Google’s own devices whether it was their former Nexus line or now the Pixel and Pixel XL. That meant the choices were always extremely limited. By adding the Moto X4 to the lineup, consumers will now have an option that is more affordable.
Meanwhile, Google originally launched the Android One program as a way to help manufacturers in emerging markets, like India, control costs by making a standardized version of Android available so the companies producing these phones did not have to invest in the operating system and supporting software. As Google moved to add some uniqueness to Android on their flagship level Pixel devices, Android One increasingly moved to being in the position of representing a “pure” Android experience. Apparently recognizing the potential market for this plain version of the operating system, Google has been expanding the opportunities for it to be used on devices other than budget smartphones in limited markets.
Starting today, interested buyers can place their pre-order for a Moto X4 Android One device on Project Fi. The phone will cost $399 and the Project Fi site is currently listing delivery as being 2 – 3 weeks from now. Google and Motorola are making the phone available in either Super Black or Sterling Blue with 32GB of onboard storage.
Place order now: Project Fi