A more readable, more conversational, and more navigable News Feed is heading to Facebook.
The company announced on Wednesday that its stream of content will be updated to adapt to the current state of communication. As people are using GIFs and links now in addition to photographs and videos, Facebook feels the different types of stories to be told need a better appearance. So it’s out with the old and in with the new. The upcoming News Feed switches profile pictures from squares to circles, reduces empty space and introduces enhanced threaded conversations, and increases color contrast.
Other changes include larger link previews, optimized buttons for easy access to Link/Comment/Share, link previews, and labels at the top of a post so you know who’s content you’re interacting with.
Though it won’t admit to doing so, Facebook is clearly aligning the look and feel of its app with Instagram. The similarities between the two are clear. And there’s no harm in doing so. Instagram is growing rapidly, having seen its Story feature surpass Snapchat in terms of daily users. The News Feed’s improvements aren’t a play to battle anyone competitor in particularly, though. Facebook just wants to provide a cleaner experience for its massive user base.
Facebook says the redesigned News Feed will be brought to users around the world over the next couple of weeks.