Although Samsung is struggling to complete development and deployment of its Bixby artificial intelligence/assistant technology to English-speaking markets, the company is apparently unfazed by the critics and is working on a new product based on that same technology. According to a report from the Wall Street Journal, Samsung is jumping into the market for “smart speaker” devices with a Bixby powered device.
Samsung’s move into the market comes at a time when things are getting crowded. Amazon and their Echo devices powered by Alexa have dominated the market. Google is making a big push with their Google Home hardware and we are now seeing both Apple and Microsoft ramping up plans to release similar devices. Many smaller companies also hope to grab some market share.
Since the “smart speaker” market seems to be the next hot market, Samsung’s move to capitalize with their own device should not be a surprise. However, the inability of the company to deliver the voice-activated feature for the Bixby assistant in English-speaking markets should be a cause for concern. Samsung just started beta testing for end users this past month and all indications are that an official release will not happen until the second half of July at the earliest.
The uncertainty regarding the current status of Bixby on existing devices like the Galaxy S8 and Galaxy S8+ could be why there is zero information regarding potential features or a targeted release date.