YouTube transitioning to Material Design to focus on simplicity, consistency, and beauty

Soon you’re going to see a whole new YouTube on the web.

Simplicity, consistency, and beauty are probably not things you associate with Google’s video-sharing service; however, that’ll change later this year. A new design for YouTube was announced today. Starting today it’ll be previewed by a small group of people from different countries worldwide before opening up to everyone. Google wants to first collect feedback and make tweaks before YouTube enters its next phase.

Based on the sample shown to us, YouTube appears to be following Google’s Material Design that first appeared back in 2014 with Android 5.0 Lollipop. This design language is clean and intuitive on Android devices, and we’d expect the same for YouTube’s new design on the web.

These are the core principles of the new design:

  • Simplicity: The only thing you should be concerned about is watching the content you love. The new design is clean and fresh, thanks to the removal of visuals that can distract from your browsing or watching experience. We’re focused on making the content shine!
  • Consistency: The new design is aligned across Google platforms, including the YouTube mobile app, while still providing the features you know and love.
  • Beauty: We strive to combine beauty and purpose to create an effortless experience.

The redesign is based on a new framework, called Polymer, that should enable YouTube’s developers to create and implement features quicker than ever. One feature that’s debuting today is Dark Theme. It, as the name suggests, switches everything on YouTube from light to dark in order to cut down on glare and increase vibrancy of other colors.

Anyone who wants to try the new design can opt-in to the preview with the option to revert back to the classic design.

Source: YouTube


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.