As Samsung Galaxy S8 devices start to land in consumer’s hands, buyers may find one thing missing. The one thing missing will likely be received as a good thing, unlike the missing Bixby assistant features. The new devices come with no carrier logos on them.
Getting rid of the carrier logo on the front of the device was probably not a hard feat for Samsung since the front of the device is almost entirely screen real estate. That means there really is nowhere practical to slap a logo on the device. However, the backs of the devices, which are rather large, hold the potential for plenty of real estate to be used by the carriers to do some advertising.
The lack of a logo from any of the carriers suggests Samsung may have finally reached some parity with Apple – which does not allow carrier branding on their hardware – when it comes to the deals it has in place with U.S. carriers to sell the phones. This may be especially true with AT&T and Verizon since Sprint and T-Mobile are not as likely to engage in this particular form of advertising anyway. For buyers, it means enjoying the design of their new devices without being confronted by some branding from a carrier.
In case you are worried about remembering which carrier you purchased your new Galaxy S8 or Galaxy S8+ from, there is an easy solution. Just reboot the device as each carrier did go through the trouble of modifying the start-up splash screens to include their branding and logos. Those go along with a bunch of carrier-installed apps.
via: The Verge