Google to spend a boatload of cash advertising the Pixel

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Around $3.2 million has been spent in two days by Google to advertise its latest phone on television, and advertise executives expects hundreds of millions of dollars to be spent moving forward.

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Google announced the Pixel as the phone to carry its future in a hardware-filled event on Tuesday in San Francisco. Rather than sitting in the background and serving its most loyal customers with yet another Nexus device, this new phone signals a change to compete directly with Apple and Samsung. That’s why Google ought to get started right away in raising awareness for its 2016-2017 flagship.

Mario Queiroz, Google’s VP of Product Management, didn’t reveal how much money the company will spend on advertising the Pixel but did tell Reuters a “very significant marketing campaign” is in motion. It’s a must for Google since most people know the company for its software and nothing else despite dabbling in hardware occasionally.

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It appears Google is eyeing running ads during the NFL’s games on Thanksgiving in November, which would mean $1 million could be spent on a single spot.

Helping the Pixel’s promotion is Verizon, who has exclusive carrier selling rights in the United States, since the company has millions of customers nationwide. We’ve already seen Verizon run ads featuring the Pixel in primetime on major television networks.

While Apple spent $2.45 million and Samsung spend $1.4 million, Google trumped both with a $3.2 million expenditure across two days to put the Pixel on television. Usually neither Apple nor Samsung sees any competition in advertising, but Google is wanting to insert the Pixel into your consideration when shopping for a new phone.

Source: Reuters


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.