Mirroring their apparent product strategy and a charge leveled by critics regarding the Android ecosystem, Google's methods for sharing updates and news spans a wide number of sources, mostly separate, discrete blogs on a variety of subjects and products. Some counts indicate Google maintains well over 50 separate blogs covering products like Chrome, Android, YouTube, Translate and others. All of those are on top of the main Official Google Blog. Describing Google's outlets for updates and news as “fragmented” is probably an understatement. To help fans find updates easier and quicker, Google launched a new blog called The Keyword to serve as a central location for these items.
The new site is located at blog.google and according to their initial post, combines “stuff” from at least 19 blogs in this one location. Google does not indicate whether content from all of the sources outside those initial 19 will eventually be folded into The Keyword, but that would seem to be a likely outcome. A visit to the site reveals that in addition to blog entries being combined in a single place, Google is also pulling in tweets from Twitter. The Keyword‘s editor-in-chief Emily Wood indicates the new site will take advantage of the ability to deliver bigger, better images, videos and slideshows to help present big news and small updates.
As far as the name of the new site, The Keyword, Wood says it is a nod to an important component in the origins of search – the identification and use of keywords. Wood says keywords also help to “unlock information” and that is part of what Google wants to achieve with the new site.
source: Google
