Samsung Galaxy Note 7 problems not turning buyers off

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With all of the challenges related to Samsung’s launch of the Galaxy Note 7 this year many people were concerned that it could have a severe impact on the company’s performance now and moving forward. We have even covered rumors of Samsung possibly moving up the Galaxy S8 release to offset the financial impact. However, according to information released by Samsung today, consumers do not seem to be dissuaded from sticking with Samsung and demand appears to still be high for the Galaxy Note 7.

DJ Koh, president of the Samsung Mobile Communications Business noted that in the first week of the replacement program, “progress is encouraging.” Customer response is highlighted by some of the following statistics:

  • 90 percent of Galaxy Note 7 users are opting to get a new Galaxy Note 7 and stick with not just Samsung, but this particular device;
  • for the U.S. and Korean markets, 60 percent of the recalled devices have been exchanged through the program already;
  • in Singapore, the number of consumers participating in the exchange program is already over 80 percent.

Koh went on to note that Samsung is “humbled by our customers’ loyalty to the Galaxy Note7 device.” In their notice, Samsung says the recall was due to an “isolated” battery issue that caused the company to work hard to reduce the inconvenience for customers. This also meant working with regulatory bodies in the countries where Samsung has been selling the devices.

The figure for buyers sticking with the Galaxy Note 7 – 90 percent – is especially good news for Samsung. In all likelihood those buyers were early adopters who had been waiting for the release of the device, so they were already fans. Samsung has to be pleased that an overwhelming majority of them are sticking with the Galaxy Note 7 despite the troubles and will carry on with their fandom.

source: Samsung


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, and an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.


  • ZBlade

    Not really surprised, the Note is a niche product by Samsung, there is nothing out there that comes close to the functionality that the Note line brings in. There is nothing but rave review from all major tech website and channel and pretty much all of them are saying that the want to keep their Note. Recalls happens, just look at the car industry (especially Toyota), they have recalls all the time and sometimes they have these recalls 2-3 years after the car has been made and been on the road.

    However, bad PR is still bad PR. It may not affect their Note 7 that much but it may affect the number of pre-orders for all Samsung phones in the future because people will think twice in case there are issues.

  • Miles Lenehan

    I was thinking of still getting the note 7. However the reports of the refurbished notes still having overheating and battery drain issues are really putting me off. £670 is a lot to drop for a phone that still may not work properly.

    • Phillip

      Those reports are just a few in Korea and not affecting any other regions . Don’t make your choice based on headline propaganda

      • Miles Lenehan

        But still. .. £670 is still a lot of money to shell out. was looking at the iPhone 7 today. Looks good. maybe I’m just ready for a change. apparently won’t be in shops over here til the end of next month.

        • Franklin

          Miles, admit it. You’re an all fan boy masquerading as an ordinary objective buyer. You know the iPhone 7 doesn’t come close to the note 7 in terms of functionality and beauty. Looking at it from any angle, the note is a Superior device. You can go ahead and spend your money on anything you want. Just don’t try to pose. You’re an iSheep.

          NB
          iphone 7s hv started blowing up too.