With all of the challenges related to Samsung’s launch of the Galaxy Note 7 this year many people were concerned that it could have a severe impact on the company’s performance now and moving forward. We have even covered rumors of Samsung possibly moving up the Galaxy S8 release to offset the financial impact. However, according to information released by Samsung today, consumers do not seem to be dissuaded from sticking with Samsung and demand appears to still be high for the Galaxy Note 7.
DJ Koh, president of the Samsung Mobile Communications Business noted that in the first week of the replacement program, “progress is encouraging.” Customer response is highlighted by some of the following statistics:
- 90 percent of Galaxy Note 7 users are opting to get a new Galaxy Note 7 and stick with not just Samsung, but this particular device;
- for the U.S. and Korean markets, 60 percent of the recalled devices have been exchanged through the program already;
- in Singapore, the number of consumers participating in the exchange program is already over 80 percent.
Koh went on to note that Samsung is “humbled by our customers’ loyalty to the Galaxy Note7 device.” In their notice, Samsung says the recall was due to an “isolated” battery issue that caused the company to work hard to reduce the inconvenience for customers. This also meant working with regulatory bodies in the countries where Samsung has been selling the devices.
The figure for buyers sticking with the Galaxy Note 7 – 90 percent – is especially good news for Samsung. In all likelihood those buyers were early adopters who had been waiting for the release of the device, so they were already fans. Samsung has to be pleased that an overwhelming majority of them are sticking with the Galaxy Note 7 despite the troubles and will carry on with their fandom.