As Samsung deals with the fallout from the Galaxy Note 7 battery debacle, reports are starting to surface suggesting the electronics giant may look at moving up the launch date for their next flagship smartphone, the Galaxy S8. Making this move should not be a surprise as Samsung needs to take steps to minimize the damage to their company from such a high profile problem. Moving up the launch date would mean Samsung would have to jump off their normal cycle and it may mean abandoning some planned features.
One factor that Samsung is dealing with relative to the Galaxy Note 7 is exactly when they may be able to resume sales of the device. The company appears to be ready to start selling the Galaxy Note 7 in Korea again beginning on September 19th. However, in many markets the government has become involved in the matter and a variety of consumer protection agencies may seek additional assurances and tests results to verify the problem has actually been corrected.
Besides the direct fallout from having to issue a recall of a flagship device, any delays in resuming sales is going to have an impact on the profitability and financial success of Samsung’s mobile division. Accelerating the launch of the Galaxy S8 could help address that problem. Analysts and industry watchers believe this is the most viable option available for Samsung. Some have even suggested Samsung should scale back sales efforts relative to the Galaxy Note 7.
The challenge for Samsung is going to be just how quickly they can get the new device to market. Normally we would expect the Galaxy S8 to be available late in the first quarter of 2017. Even if the date is moved up to the beginning of the quarter, it will not help the remainder of 2016, notably the holiday shopping season.
source: The Korea Herald