Google acquires image recognition firm Moodstocks


In joint announcements by Moodstocks and Google’s French office, the search giant will be acquiring Moodstocks in a deal to obtain the company’s visual recognition technology. Moodstocks has been working to develop “on-device image recognition,” or using a smartphone’s camera as a sensor analyzing the physical around, since 2012. More recently they have been working on object recognition and deep learning approaches to make the system work even better. That should fit in nicely with Google’s own efforts to make greater use of machine learning.

According to the releases from the companies, Moodstocks’ team of engineers and researchers in Paris will join the Google research and development location in Paris. Moodstocks says this move will enable them to move from the current point in development to getting their system working at scale in a much faster manner than if they tried to continue on the journey alone.

No indication has been provided regarding the size of the deal, but it is expected to be completed in only a few weeks. The downside for current Moodstocks subscribers is that the company will be shutting down their current image recognition services. Users will have access until their subscription ends. After that, they will have to find the technology in whatever it is Google ends up doing with it.

sources: Moodstocks, Google France

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.