LeEco has been slowly but surely putting the pieces in place to make an attempt at becoming a major player in the U.S. smartphone market following their successes overseas, notably in the Chinese market. Earlier this year the company opened a new U.S. headquarters facility and started hiring a U.S.-based workforce. However, at the time no timetable had been established. Sources are now saying LeEco hopes to start sales this fall of not just smartphones, but a new video streaming service as well.
According to Tod Witkemper, LeEco director of public relations, the company plans to make a “big splash” when it opens for business in earnest. One of the components of their plans includes unlocked devices sold directly via LeEco or other retail sources and not necessarily through carriers. This would also help promote portability between carriers for buyers. LeEco released three new smartphones earlier this year including the Le 2, Le 2 Pro, and Le Max 2. Supposedly the company is working on a new flagship equipped with Snapdragon 821, 8 GB of RAM and a 25 MP camera.
Another part of LeEco’s ultimate success, or failure, in the U.S. may be a video streaming service. LeEco already operates similar services in the Chinese and Indian markets and hopes to replicate that success in the U.S. Sources indicate this is more than just a concept or wishful thinking as LeEco is already negotiating rights to video content in the U.S. market.
Do you think LeEco can have an impact in the U.S. market?