Twitter recently announced support for 360-degrees on its social platform. To start it off, Samsung will be partnering up to show coverage from the NBA Finals.
The footage being uploaded to Twitter will be filmed using only Samsung’s Gear 360 camera. Samsung is proud of the work it put into making the Gear 360 and impressed us by its outcome. It’ll all begin with Game 1 of the NBA Finals, which is scheduled for tonight at 9pm EST. The game is between the Golden State Warriors and the Cleveland Cavaliers.
Twitter cards will let you interact with them to get a more immersive experience of the action. If you’re on mobile, you’ll be able to drag your finger across the video stream to change the direction you’re viewing in. If you’re on a computer, the same can be done using your cursor. But of course, the best experience can only be seen through a VR headset like Samsung’s Gear VR.
Mike Park, the director of content partnerships for Twitter Amplify, made the following statement regarding the partnership with Samsung and the NBA.
“We’ve been longtime video partners with both the NBA and Samsung, but this specific partnership is really interesting since it’s the first time we are utilizing a 360-degree camera to give fans an incredibly intimate look at the action of the NBA finals.”
There’s been no word on when Twitter will open up its platform for others to post 360-degree content. Here’s to hoping it’s soon.