Samsung will show bits of the NBA Finals in 360-degrees on Twitter


Twitter recently announced support for 360-degrees on its social platform. To start it off, Samsung will be partnering up to show coverage from the NBA Finals.

The footage being uploaded to Twitter will be filmed using only Samsung’s Gear 360 camera. Samsung is proud of the work it put into making the Gear 360 and impressed us by its outcome. It’ll all begin with Game 1 of the NBA Finals, which is scheduled for tonight at 9pm EST. The game is between the Golden State Warriors and the Cleveland Cavaliers.

Twitter cards will let you interact with them to get a more immersive experience of the action. If you’re on mobile, you’ll be able to drag your finger across the video stream to change the direction you’re viewing in. If you’re on a computer, the same can be done using your cursor. But of course, the best experience can only be seen through a VR headset like Samsung’s Gear VR.

The content will be posted on the NBA’s Twitter account, as well as @SamsungMobileUS, who will be promoting the content.

Mike Park, the director of content partnerships for Twitter Amplify, made the following statement regarding the partnership with Samsung and the NBA.

“We’ve been longtime video partners with both the NBA and Samsung, but this specific partnership is really interesting since it’s the first time we are utilizing a 360-degree camera to give fans an incredibly intimate look at the action of the NBA finals.”

There’s been no word on when Twitter will open up its platform for others to post 360-degree content. Here’s to hoping it’s soon.

Source: Variety

About the Author: Doug Demagistris

Doug was raised in New York and currently attends Muhlenberg College where he is majoring in Accounting. He has been a die-hard Google and Android enthusiast ever since he purchased the Samsung Galaxy Vibrant. Doug strongly prefers Android over competitors for its customization, flat Material Design and exceptional integration with Google Services. Currently, Doug switches between the Samsung Galaxy Note 5 and Nexus 5X, and travels with a Nexus 9. In addition, Doug wears an Android Wear smartwatch and has other gadgets such as a Nexus Player and Cardboard viewer. Aside from writing with Talk Android, Doug enjoys testing new applications, designing concepts and studying Android application development all while attempting to keep up with the rapid world of technology. He’s hopeful that his high productivity will make lives easier and more meaningful. Doug’s dream is to attend Google I/O.