Vevo has released an updated version of their standalone app that adds several customization features in a bid to be more of a player in the music app space instead of just being synonymous with YouTube videos. The new update comes on the heels of an overhaul of the iOS version of the app that was released last fall and is in conjunction with a new version of the Apple tvOS version that brings similar features to that platform.
When users launch the new version of the app, they will be prompted to create a Vevo account. As part of that account creation process, users will be asked some information about their favorite artists. Users will also have the ability to like videos by tapping on a heart icon. As the service starts to learn what a user likes, content that is presented will be customized. For instance, the Spotlight feature will present videos and playlists created from the user’s interests. Vevo indicates they will present a “new for you” playlist every Monday. Other, less customized playlists will include genre and artist focused lists.
Early testing of the app indicates one issue is a focus on Top-40 radio oriented artists during the initial account setup phase. It is possible to search for specific musicians, but that is a longer and slower process than just going through the artists presented by the app. Users have also noted that Vevo does not seem to always fully take a user’s preferences into account and occasionally presents playlists on artists that a user may have specifically disliked.
Vevo is kind of late to the game in supporting the kind of customization they are adding to the app. They clearly hope it is not too late though and they can push users to some of their own content to help generate revenue. If you want to grab the Vevo app, hit the download link below.