Hot off the heels of an impressive showing at CES this week, ZTE is poised to make a major mark on American consumers this year. CNet reports that carrier executives have not only been impressed with flagship devices like the Grand S smartphone, but the same executives have been encouraged by the direction of the company and are even saying “show me more“. Additionally, ZTE’s head of North American business Lixin Cheng highlights that when seeing the new concepts and devices, carrier executives are seeing “there was a wow factor when they saw them“. It also doesn’t hurt that carriers are attracted to ZTE because of the shorter development process for its phones— devices only take six to eight months from the design of a phone to launch, compared to a competitor’s development time of 12 to 18 months.
While it had some bad publicity a short while ago, it’s looking like ZTE is back on track to becoming the next great brand to have major influence out here in the States. Let’s just hope it can carry the Grand S’s momentum and come out with solid offerings for consumers.