In case you haven’t heard, Apple and HTC have reached an agreement that will finally end their ongoing patent battle. The new 10 year agreement will cover all current, pending and future patents. Upon the contract, it’s estimated that HTC will pay Apple between $6-$8 per Android device that they ship.
While that may look bad on paper, HTC China’s President Ray Yam believes the move could actually benefit the company in the future:
“The settlement with Apple will start to pay off next year, and the fourth quarter of this year is still going at a set pace. The biggest benefit to us is that we can put more energy into innovation, which is more important than anything else for a technology company.”
I can see where Yam is going with this. With the numerous patent fights against Apple finally behind them, HTC can now focus their resources on “innovating” and making a quality product rather than wasting time and money fighting against a losing battle against Apple. HTC is poised to make drastic changes in this coming year in how they market and create their products. With their over all market share quickly dwindling down and taken over by Samsung, I’m sure they need all the help they can get.
I for one would love for HTC to make a comeback and stay in the game, thus we’ll see how it turns out for them this year.