Chinese web site ePrice is reporting Sony will unveil the forthcoming Sony Xperia Z at CES 2013. The new Sony handset is quickly morphing into a device similar to LG’s Google Nexus 4 in that so many images and leaks are coming out, any official announcement is almost anti-climatic. We have already been treated to a detailed review of the device going by the name Sony Yuga and reports have already surfaced indicating the name would be changed to the Sony Xperia Z. With this new 5-inch device, Sony is trying to remain in the market and compete for buyers looking for 1080p display devices. The addition of water and dust resistant coatings to improve survive-ability in harsh climates or against the occasional mishap may help set it apart from competitors.
ePrice indicates the new handset, after debuting at CES 2013, will hit the Chinese market on January 15th where it is expected to sell for 4289 yuan ($690 USD). No word yet on what the future release schedule will be like for other markets. Up to now, we only knew the new device would be announced some time in the first quarter of 2013. We are glad to see it will be near the beginning of 2013. With luck, TalkAndroid will get some hands-on time with the Xperia Z during CES 2013.