We knew this Android thing was kind of a big deal, right? Well due to the fact that no other real competitor has stepped up to try and challenge Apple and Android, the two have benefited from the lack of competition in the tablet market. It was originally thought back in 2010 that both would lose market share in the tablet market due to outside competition. That hasn’t happened, and it’s lead to Android closing Apple’s market share gap – to the tune of only 11 percentage points separating the two (55-percent Apple to 44-percent Android). It also doesn’t hurt that Android has so many manufacturers making tablets that run Android OS.
If Android does overtake Apple in tablet market share in 2013, they would have done it two years faster than some analysts initially predicted. I don’t think it’s that much of a surprise, right? I mean the shear volume of Android tablets out there is dizzying, and most of the prices are very comparable, if not affordable, when compared to Apple. Additionally, it didn’t hurt releasing 7″ tablets in Android flavor at a sweet price point to put a dent in market share, all but forcing Apple to do the same. Fortunately for Apple, it’s one of those companies that has the name going for it that folks of all ages can relate to. Sometimes it’s just convenient to grab an Apple as opposed to doing a little research, I suppose.