A new research study has determined that Android tablets have made a strong impact among adult tablet owners in the US. In 2011, Android tablets occupied just 15 percent of the market share. Here we are in 2012, and the number has grown to an astronomical 48 percent. Of the 48 percent, 21 percent of users own the Kindle Fire and 8 percent own some form of the Galaxy Tab. Unfortunately, this study was conducted before the Kindle Fire HD or Nexus 7 were introduced, leaving us without accurate numbers for either devices. The Pew Internet & American Life Project provided us with the following breakdown.
“Over the last year, tablet ownership has steadily increased from 11% of U.S. adults in July of 2011 to 18% in January of 2012, according to PEJ data. Currently, 22% own a tablet and another 3% regularly use a tablet owned by someone else in the home. This number is very close to new data, released here for the first time, conducted in a separate survey by the Pew Internet & American Life Project on July 16 through August 7 2012 that found 25% of all U.S. adults have a tablet computer.
The growth in tablet adoption is likely related to the advent of the lower-priced tablets in late 2011. Overall, about two-thirds of tablet-owning adults, 68%, got their tablet in the last year, including 32% in 2012 alone. That has lessened Apple’s dominance in the market. Now, just over half, 52%, of tablet owners report owning an iPad, compared with 81% in the survey a year ago.”