While Texas Instruments (TI) is no stranger to making great processors (see Samsung Galaxy Nexus), it appears it has lost interest in developing products in the wireless world and focus on other industries instead. TI shares recently fell 3-percent as investors are worried revenue prospects. This is compounded by the fact that not only has Qualcomm taken over as the most popular chip brand, Apple and Samsung have each opted to develop their own in-house processors— instead of buying from TI directly. Here’s Greg Delagi, senior vice president for embedded processing expressing TI’s stance of creating chips for future mobile devices as clear as possible:
“We believe that opportunity is less attractive as we go forward”
As a result, this has caused TI to reconsider its strategy of developing future chips for smartphones or tablets, and develop chips for carmakers and their various system units instead. By making the change, TI hopes it will be able to stop the bleeding before it starts. This would be done by trying to save as much revenue as possible as the company tries to restructure its development and marketing strategy from mobile devices to industrial industries like those of carmakers.