RIM’s New CEO Doesn’t Get It Either

Meet Thorstein Heins, the poor sap who just took over RIM. Thorstein is to be RIM's saving grace, using his “hip” guy attitude he is supposed to turn RIM's image around. However, if you take into account his recent interview with Crackberry, it's obvious that like his predecessors he's pretty much oblivious to the competition. Take this quote for example.

Just take a look where the Android OEMs are. I leave this to you. Take a look at their recent announcements and what you will immediately see is there is just no room for differentiation because they are all the same.

Well Thorstein, either you're confusing Android with the one size fits all iPhone, or you're just plain wrong. Haven't you heard your own customers crying fowl at Android for fragmentation? The only way you could legitimately qualify that statement is if your were to belittle it to the point where “Why yes, they are all phones.” Oh wait except for the tablets, and the TVs, and the cameras, and the car stereos….. If anything differentiation isn't an issue for Android, its easily the most diverse mobile OS in existence. We saw a range of devices this past year big and small, 3D cameras and screens, and who could forget the Kyocera Echo. Honestly Thorstein why do you even try to make a point of this? Do you not only not know the competition but also your own product line?

Exhibit A:

I don't see much differentiation there. Look Mr. Heins, I'd like to see you, quote, “Rock and Roll This” I really would. Competition benefits all of us. Seeing as how you're adamantly against adopting Android though,well, best of luck in your endeavors.