ASUS Unfazed By Kindle Fire; No Delay For Transformer 2

October 4, 2011

ASUS Unfazed By Kindle Fire; No Delay For Transformer 2 4

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In contrast to many manufacturers such as RIM and HTC, who have answered the successful introduction of Amazon’s Kindle Fire by reducing the price of their tablet PCs to remain competitive, ASUS appears to remain unfazed. CEO Jerry Shen says there will be no price change for their current Eee Pad Transformer, nor will there be any delay in the Transformer 2 (which will pack that sweet NVIDIA Tegra 3 quad-core processor). Shen also adds that the upcoming PC tab will sell for $499, a hundred bucks more than its predecessor.

ASUS’ confidence is quite understandable if you consider its 2011 shipment forecast, which projects the sale of 1.5-2 million tablet PCs and of which one million units have already been moved in just the first three quarters of the year. The Transformer 2 would undoubtly put them on track to meet or exceed their projections.

[via digitimes]

Justin Routhier Author

Justin is a New England native, blogger, author and all-around Android fanatic. After leaving the world of RIM behind for the bright green Android nation there has been no looking back. As a devoted handset tech junkie and Android spokesman in his own mind, Justin takes great pride in converting friends, family and anyone within ear shot or viewing distance to the best platform around. Ever the multi-tasker, he also enjoys taking strangers money around the poker table, traveling, and spending long weekends with his fiancé, who somehow puts up with it all.